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Friday, October 07, 2005

Is a For Sale sign enough?

They say there’s a perfect match out there for everyone – and that goes for home buyers and sellers too! The right buyer is out there, but it takes time, expertise and resources to put them together with the right seller to make the sale.

Real estate professionals know that there’s a lot more to selling a home than just putting a sign on the lawn and crossing your fingers that the phone will ring. There are many other sources of buyers, and a good real estate salesperson will utilize several different marketing approaches to find them. A customized marketing plan for your home might include such tactics as posting your home on the Multiple Listing Service (MLS), holding Open Houses either for other real estate agents or potential buyers, direct mail, traditional media advertising, in-office promotion and most importantly, a strong online presence.

Statistics show that the majority of home buyers now start their property search online, so the ability to attract web surfers to view your listing is a critical factor in not only getting your house sold, but more importantly, getting it sold for the best price that the current market can bear. Simply placing a sign on the lawn or posting your property on a little-used website that no one views won’t expose your property to the extensive number of potential buyers you need in order to achieve optimum results.

The Internet is now one of the most effective sources for initially attracting potential buyers to a real estate company. But did you know that it’s an established fact that the vast majority of Internet searchers ultimately used a real estate agent for their home purchase? And despite the fact that most started their search on the internet, a large proportion of homebuyers first found out about the home they actually purchased through an agent. So what does all this mean to you? Simple! Although more and more people are using the internet in the early stages of their property search – particularly affluent, younger buyers -- buyers still need the help of an experienced and knowledgeable real estate professional to help them evaluate the wealth of information that’s available, and to guide them throughout the complex real estate transaction process.

Even if your sign on the lawn attracts a buyer, how do you know if what you’re being offered is really a fair price in today’s rapidly-changing market conditions? How do you qualify that buyer to ensure they’re not wasting your time looking at a property they really can’t afford? How do you ensure that you minimize your potential problems at closing? What create financing options can you offer to make it all happen? You see, there’s much more to buying or selling a home than just placing a sign on the lawn. You need a skilled Coldwell Banker real estate professional to help you interpret the vast amount of information that’s available today so you can make an informed decision.

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